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Posted Thursday 25th August 2016

True style is knowing who you are and what you stand for.

True style is knowing who you are and what you stand for.

** WARNING! This article involves a small dose of 'fashion consciousness' pleading before returning to the first intention of being a lovely Tluxe delivery post.  Hmmm.

My Mum says people don't change.  I say they do.

I know this to be true because it's happened to me.

That's right.

I've changed. {drum roll}

……………………………………………………………….

I can't make spontaneous purchases anymore.

I actually find it really hard to let my customers make spontaneous purchases too.

I need to KNOW things now. 

Know things?  Like?

Who made this garment?

What fabrications are used?

Where was this made?

How was this made?

And I lose sleep if people don't know the answers to my questions.

Truly.

Because I worry.

That if people don't know …

Don't know who made their clothes ...

Don't know what fabrications they are buying ...

Don't know how a piece was put together ...

Don't know where a garment was made ...

Do people really care?

And if we don't care then …

WHAT'S THE POINT of us all swanning about looking fabulous?

Now.  

Something else my Mum says is that I make things more complicated than they need to be.

But really.  It's time to get to get complicated.  VERY complicated.

Because this fashion thing.  This 'style' thing is REAL.  And it totally matters.

We of the first world are 'buying' at a frenzy never seen before in our world.  And truly, it's not good for us as individuals, us as a total human race and certainly, not good for our beautiful world.

It matters that you know the person who made your clothes.  

Because then you'll know that they are being well looked after.  And not made to sew in unsavoury places for 12 hours a day.

It matters that you know your fabrications.  

Natural fabrications are a sustainable choice for our world.  Synthetic fabrics are akin to wearing a plastic bag.  No good for the wearer OR the environment.

It matters HOW a garment is put together.  

Well made garments should last a wearer many, many, many seasons. It matters that people consciously craft pieces in the cheapest possible way … internationalising a short customer experience so that you'll be back at the purchase line.

It matters that a consumer knows where a garment was made.  

The 'where' is a strong clue as to the creators values.  Pieces crafted close to home will more likely be small runs.  Pieces crafted in Bangladesh are only done so for one reason … cheap labour.

But perhaps I digress?  Isn't this supposed to be a lovely fashion story about my new TLUXE delivery?

I started this journal post … as I have just received a new delivery from an Australian lifestyle collection I've recently started stocking.  

Tluxe.  So terrifically luxe.

But here I am typing so seriously.

These images are of The Artful Dress.  

I just got to thinking how 'mindful' she (being the dress) was … as well as Artful of course.

100% cotton.  A natural fabrication.  Good for the wearer and for our environment.

100% original design.  Clean cut, very wearable, very trans seasonal.

100% Australian made & ethical.  I know that Rebecca visits her factories in person to meet her seamstress and ensure quality control.

I was also thrilled to notice on the wrap packaging a note … 'An Oxo-Biodegradable wrap that can be recycled and is ultimately degradable following disposal.'

Well.  Fashion for the win.  

Conscious fashion brands (that are radically stylish) … aren't the easiest to find.

But I believe TLUXE to be a collection that is leading the way in Australia.

So cudos to Rebecca Powell who's been championing natural fabrications, timeless designs and local construction for years.

After all … True style is knowing who you are and what you stand for.

………………………………………………………………………………………………..

Any who knows.  My Mum may just be changing after all.

She is TOTALLY freaked out that her favourite Winter jumper this season was made in Bangladesh.

She may just become 'tag checking obsessive'.  Like me.

THE ARTFUL DRESS BY TLUXE

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The Fluro Junkie is a creative fashion & lifestyle space (and a secret alias) inspired about big, beautiful lives.

Based at Studio 5/13 Wharf St, Murwillumbah, my aesthetic is feminine, colourful, print heavy and quality focused.  I love my designer edit and champion each and every collection on my site.

Be sure to sign up for our weekly style inspiration while you're here.

I'd so love to hear from you and answer my emails personally every day.  

Tell me … what are YOUR thoughts on conscious purchase?

Spread your wings and fly … YOU are a sensation. Write to me if you have 5!

With love, Mary. SHOP (consciously) the latest NOW. 

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